S01 Performance Marketing

Performance Marketing

Campaigns built on data, not assumptions. Every decision is backed by real metrics, tracked from the first click through to conversion.

Quick Enquiry

Talk to a strategist.

Tell us a little about your business, we'll get back within one business day.

~300/day
Leads delivered, one client
-80%
Ad rejections, same client
25%
Sales-qualified lead rate
₹90–120
Cost per lead

Every account we take on starts the same way: full-funnel tracking first, creative second. Once we can see exactly what's working and what isn't, campaigns get built around real signal instead of guesses.

Google Analytics 4 Google Tag Manager Search Console Meta Pixel Google Ads
What you get
  • A dedicated performance strategist on your account
  • Weekly campaign optimisation and bid adjustments
  • Bi-weekly performance reports with clear next steps
  • Multi-platform management across Meta and Google
The cost of getting this wrong

Most ad accounts aren't failing because of bad creative.

They're failing because of what's happening around the ad, tracking, targeting, and the page it leads to. Fix the system, and the same budget performs completely differently.

Without a proper system, growing businesses commonly run into:

  • Ad spend going to audiences that were never going to convert
  • No visibility into whether campaigns are finding new customers, or just crediting repeat buyers
  • Ads rejected or paused with no clear pattern, stalling campaigns for days
  • Leads arriving inconsistently, flooded some days, empty the next
  • Reports that show activity, not outcomes

With the right system in place, these stop being weekly fire-drills and become predictable, measurable growth.

What's Included

Performance marketing isn't one thing, it's four connected disciplines working together:

Meta Ads

Paid campaigns across Facebook and Instagram, built around clear conversion goals.

Google Ads

Search and display campaigns that capture intent right when people are looking.

Lead Generation

Funnels engineered to bring in consistent, qualified leads every month.

Real result: a Mumbai real estate consulting firm went from inconsistent, rejection-prone lead flow to a reliable ~300 leads/day, matching their sales team's full capacity, in 4 months. Read the full case study →

FAQ

Primarily Meta (Facebook and Instagram) and Google Ads, chosen based on where your specific audience actually spends time, not a one-size-fits-all channel mix.

Beyond platform-reported ROAS, we track new-customer ROAS specifically, the return from customers you didn't already have, since blended numbers can hide whether spend is actually driving growth.

Most accounts show meaningful signal within 2 to 4 weeks as we test and optimise, though timelines vary by industry, starting point, and budget.

We manage end-to-end: account setup, creative testing, daily optimisation, and reporting. You get a dedicated strategist, not just a monthly PDF.

Ready to fix the system, then scale it?