Where it all started: MDCC's very first outlet on Bannerghatta Road, Bangalore
Mumbai Delhi Chaat Co. (MDCC for short) started before it had a name. A Bangalore-based founder came to us with the idea for a chaat-focused quick-service brand, and nothing built around it yet. We were involved from the very beginning, on the first outlet on Bannerghatta Road, right through naming the brand, designing the logo and menu, and building out the banners and in-store branding that would define how MDCC looked and felt from day one.
Launching and scaling a quick-service restaurant (QSR) brand takes more than a logo. Beyond the identity itself, we handled the platforms MDCC needed to actually take orders, and the marketing that kept every outlet full once it was open.
The first outlet needed a full identity before it could open its doors: a name that would work across signage in both English and Kannada, a logo built around a distinctive mascot, and a menu designed to be scannable and appetite-driving for a walk-in QSR crowd. That same system carried through to packaging design and visiting cards as the brand grew, so every physical touchpoint, from a takeaway box to a business card, stayed consistent with the identity.
Beyond the brand itself, we handled the operational groundwork a modern QSR needs to actually take orders: onboarding MDCC onto Swiggy and Zomato, and setting up their point-of-sale system on Petpooja end to end, so every outlet could run online and in-store orders through a single, reliable stack from day one.
Once the brand was live, the work shifted to keeping outlets full. For a new F&B brand entering a crowded chaat and street-food category, awareness and trial matter as much as any single campaign. We ran aggressive performance marketing on Meta, alongside in-platform ads directly on Swiggy and Zomato to capture demand right where people were already ordering, plus influencer marketing, getting local food creators through the door, and in-store tasting events designed specifically to convert foot traffic into first-time customers.
Over 2.5 years, MDCC grew from that first outlet to three across Bangalore, each carrying the same brand system we built from the start. Alongside that expansion, the business has sustained an average monthly sales increase of around 20% and average monthly footfall growth of around 10%, not a single campaign spike, but a steady climb across the full engagement.
A closer look at the identity system built for MDCC, from the logo to the details that show up on a table or in a takeaway bag.
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Yes. Name, logo, menu design, and banners were all built from a blank page before the first outlet opened.
A mix of aggressive performance marketing on Meta, in-platform ads on Swiggy and Zomato, influencer marketing, and in-store tasting events to drive trial for a new F&B brand entering a crowded category.
Yes. We onboarded MDCC onto Swiggy and Zomato, and completed their point-of-sale setup on Petpooja, so every outlet could take online and in-store orders through one reliable stack.