Endorphin needed lead generation that actually worked for a sensitive category, mental health and therapy training, where the wrong tone in an ad can cost trust instantly, alongside brochure materials serious enough for a certification course.
Mental health is not a category where generic lead-gen ads work, the audience is more discerning and the tone has to earn trust before it asks for anything. We built and ran Endorphin's complete social media presence and paid ad campaigns around that reality, managing a monthly ad budget of ₹4 lakh focused on lead generation for their Cognitive Behavioural Therapy certification course.
A certification course needs print material that reads as credible as the qualification itself. We designed a trifold brochure for Endorphin's CBT certification course, structured to walk a prospective student through the program clearly, without losing them in dense text.
