TISS's School of Vocational Education needed admissions campaigns that could compete for attention in a category where prospective students are comparing dozens of institutes at once, each promising similar outcomes.
Admissions marketing lives and dies on the landing page: a prospective student clicks an ad, and what they see in the next few seconds decides whether they stay or move on to the next tab. Over three years running performance marketing for TISS's School of Vocational Education, we built and rebuilt multiple admissions landing pages, each one tuned to a specific campaign, program, or intake cycle rather than pointing every ad at one generic page.
That long-running relationship meant we could track what actually worked across cycles, refining copy, layout, and offer positioning intake after intake instead of guessing fresh each time.
