S05 Marketing Analytics

Marketing Analytics & Reporting

This is where clarity comes in. Every campaign is tracked through GA4 and Google Tag Manager, with Search Console data folded in, so you see the full picture.

Quick Enquiry

Talk to a strategist.

Tell us a little about your business, we'll get back within one business day.

Most accounts we inherit have some tracking, just not enough to actually make decisions from. We start by finding the gaps, then build reporting around the questions that actually matter to your business.

Google Analytics 4 Google Tag Manager Search Console Microsoft Clarity Custom Dashboards

What you get

Custom tracking setup across GA4, GTM and Search Console
A monthly performance dashboard built around your goals
A quarterly strategy review session
Clear recommendations, not just raw data

The cost of getting this wrong

You can't optimise what you can't see.

Most accounts we inherit have some tracking in place, just not enough to actually make decisions from.

Without proper tracking, businesses commonly run into:

Conversion tracking that's incomplete or firing incorrectly
No way to tell which channel actually drove a sale
Reports that list numbers without any real recommendation
Data spread across platforms that don't talk to each other
Decisions made on gut feeling because the dashboard doesn't answer the real question

With the right stack in place, every decision is backed by real signal, not guesswork.

What's Included

Analytics and reporting covers four connected pieces:

Campaign Tracking

Full-funnel tracking so every click can be followed through to a real outcome.

Conversion Analysis

Understanding exactly where people drop off, and why, not just that they did.

ROI Reporting

Reports built around what a channel actually returned, not just what it spent.

Real result: we took a healthcare client from zero tracking infrastructure to a full analytics stack, and consultations grew 5X. Read the full case study →

FAQ

What if we already have GA4 set up?

We'll audit what's there first. Most accounts we inherit have GA4 installed but missing key conversion events, we fix gaps rather than starting over unnecessarily.

How often do we get reports?

A monthly dashboard as standard, with a deeper quarterly strategy review, not just a weekly numbers dump.

Can you set this up if we're not running ads with you?

Yes, analytics and tracking setup is a standalone service, independent of whether we manage your ad campaigns.

Do you use Microsoft Clarity in addition to GA4?

Yes, for on-page behaviour like scrolling and clicks, GA4 tells you what happened, Clarity helps show why.

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