Gauri Khan's public tweet after visiting Spice Mafia, shared with her followers
Spice Mafia was a new indo-oriental and fusion restaurant opening in Kharadi, Pune. TrendyWebs came on board in 2019, early enough to build the brand identity and logo from a blank page, well before the restaurant welcomed its first guest.
The work started with the identity itself: a logo and visual system built around the restaurant's name and concept, designed to carry across signage, menus, and social presence. Once the identity was in place and the restaurant opened its doors, we moved into performance marketing, running the campaigns that drove awareness and footfall for a new name in Pune's crowded restaurant scene.
Spice Mafia's opening drew a visit from Gauri Khan, whose cousin co-owned the restaurant. She attended in person, and shared the visit publicly on her verified Twitter account, posting photos from her table along with the restaurant's signage, tagging Spice Mafia directly for her followers to see.
The restaurant also received a signed photo from Shah Rukh Khan, gifted as a token for the inauguration.
Spice Mafia later served as hospitality partner for a tree-planting campaign with Narain Karthikeyan, India's first Formula 1 driver, another initiative TrendyWebs ran the digital marketing for.
Yes. Gauri Khan attended the launch of Spice Mafia in Kharadi, Pune, a restaurant TrendyWebs built the brand identity and logo for, and shared the visit publicly on her verified Twitter account.
No. She attended as a family guest, her cousin co-owned Spice Mafia, and posted about the visit organically on her own Twitter, not as a sponsored partnership.
Yes. Shah Rukh Khan gifted Spice Mafia a signed photo as a token for the restaurant's inauguration.
No. TrendyWebs built the brand identity, logo, and performance marketing around Spice Mafia's existing name and concept.