Social Impact Pan-India

Running the Digital Campaign for Narain Karthikeyan's Go-Green Initiative

Services: Social Media Creatives, Paid Ads, Campaign Promotion
Instagram post announcing the go-green tree-planting campaign with Narain Karthikeyan, tagging TrendyWebs as digital marketing partner
The campaign post, tagging TrendyWebs as digital marketing partner
2021
Year of the campaign
2,000+
Post likes
100K+
Campaign reach
2,000 Trees
Planted across 4 cities

The Situation

Caerus3 Advisors, the same relationship behind our work on the Igor Butman concert, partnered with Narain Karthikeyan, India's first Formula 1 driver, and his racing academy on a #growmoretrees initiative: planting 2,000 trees across Mumbai, Pune, NCR, and Coimbatore. The initiative was organized alongside PraRit Care Foundation, Rotary Club of Mumbai Elite, and Yuva Panchayat. TrendyWebs came on board as digital marketing partner to drive awareness for the campaign.

What We Did

We handled the campaign's social media creatives and paid ads, promoting the initiative and its tree-planting events across Kalyan (Greater Mumbai), Wagholi (Pune), NCR, and Coimbatore. Spice Mafia, another TrendyWebs client, served as hospitality partner for the Pune leg of the campaign.

The Response

The campaign post reached over 100,000 people and drew more than 2,000 likes, real engagement for a cause-driven initiative built entirely around awareness rather than a sales funnel.

A campaign built around trees, not transactions, still needs the same discipline: the right creative, the right audience, and a message people actually want to share. If you've got a cause worth promoting, get in touch.

FAQ

Yes. TrendyWebs was the digital marketing partner for a 2021 tree-planting campaign involving Narain Karthikeyan, India's first Formula 1 driver, and his racing academy.

Social media creatives, paid ads, and campaign promotion for the #growmoretrees initiative, which planted 2,000 trees across Mumbai, Pune, NCR, and Coimbatore.

Caerus3 Advisors, PraRit Care Foundation, Rotary Club of Mumbai Elite, and Yuva Panchayat organized the initiative. Spice Mafia, another TrendyWebs client, served as hospitality partner for the Pune leg.

Got a cause worth promoting?