This one started before the brand even had a name. A Bangalore-based skincare founder came to us at the very beginning, with a product idea but nothing built around it yet. We were involved from the ground up: naming the brand, designing the logo and full brand guidelines, studying leading Indian and international skincare brands to shape our own direction, then designing, building, and launching the website and social channels.
The client's target was ambitious but reasonable: 250 orders/month starting from the third month after everything was live. But real-world launches rarely go exactly to plan. Once ads went live, the first two months landed at 150 to 160 orders, well short of the 250/month goal.
Instead of pushing the same approach harder, we stopped and diagnosed. Using full-funnel tracking, we could see exactly where users were dropping off between the ad and the checkout, and two fixes made the biggest difference.
First, we rebuilt the campaigns so the tone and language of the ad matched the tone and language of the page it led to. A visitor clicking through from a campaign about glowing, healthy skin was landing on messaging that felt disconnected from what drew them in. Closing that gap kept far more visitors engaged once they arrived.
Second, we curated product combos, pairing face washes and serums into bundles instead of selling them as single items. This gave customers a clearer, better-value reason to buy and lifted both order volume and average order value at the same time.
That combination paid off almost immediately. By month 3, orders jumped to 240, nearly hitting the original target. From there, the growth compounded month over month rather than plateauing.
images/case-d2c-brand-identity.jpg
| Month | Orders | Revenue (approx.) | ROAS |
|---|---|---|---|
| Month 1–2 (avg) | 150–160 | ~₹2.8L | ~1.4X |
| Month 3 | 240 | ~₹4.3L | ~2.2X |
| Month 4 | 320 | ~₹5.8L | ~2.9X |
| Month 5 | 440 | ~₹7.9L | ~4X |
| Month 6 | 525 | ~₹9.45L | ~4.7X |
By month 6, the brand had gone from a slow, below-target start to more than double its original monthly order goal, growing from roughly 155 orders to 525 in the space of four months, while ROAS more than tripled on a steady ₹2L/month ad spend. The engagement is ongoing, and growth has continued since.
images/case-d2c-product-bundles.jpg