Mozart Auto came to us mid-launch, an electric scooter about to go to market in a category where new EV brands appear every few months and most of them blur together. The job split across two very different channels: building day-to-day social presence, and getting the brand seen at scale through outdoor hoardings across Delhi and Haryana.
Launching an electric scooter means competing for attention against a growing field of EV brands making similar promises: range, charging speed, price. Rather than leading with specs, we built Mozart Auto's social content around the actual riding experience and the brand's own personality, giving it a voice that could stand out in a category that often sounds identical from one brand to the next.
Some of the most important audiences for an EV launch aren't online at all, they're driving past a hoarding on the highway. We designed outdoor creative for Mozart Auto's own placements, including hoardings along the Manali Highway, as well as co-branded hoardings for its distribution partners: Haryana Garage, an authorized Mozart e-vehicle distributor, and Ivaan Automobiles. Each one had to carry the Mozart Auto identity clearly while still giving the partner dealership proper billing.
