Live Meal needed a brand identity built from a blank page for a Bangalore food brand entering a market where nearly every competitor looks and sounds the same.
As with our other from-scratch identity projects, we started with market research before any design work began, studying how food brands in Live Meal's category position themselves visually, so we could build something that stood apart rather than blending in. The result is a mark and identity system built to work across packaging, digital, and everyday brand touchpoints as Live Meal grows.
The mark itself stays simple by design: a fork doubling as the wordmark's central divider, paired with a minimal black-on-cream palette that reads clean on packaging, signage, or a delivery app icon alike. For a food brand with no existing visual language, that kind of restraint matters more than decoration, it's easier to trust a brand that looks confident in black and white than one leaning on effects to compensate.
